Hala Al-Jaber is the Founder and Lead Strategist at Yooza Studio. She established the company in 2021 after more than a decade leading UX initiatives across different industries; work that shaped her belief that meaningful outcomes come from truly understanding the people services are meant for.

Hala works directly with leaders and teams to bring clarity to complex challenges. She translates research into practical strategy, actionable roadmaps, and measurable improvements to digital and service experiences.

With deep expertise in service design, UX research, and digital strategy, she is trusted to guide organizations in designing products and services that are simpler, more human, and built to deliver lasting impact.